Tom Morgan
Social Media Strategist · Founder and Author, AI Tools for Social Media
Tom Morgan is a social media strategist who has spent eight years managing brand accounts. He writes and edits AI Tools for Social Media, where he reviews the software that is changing how social teams plan, create, and publish content.
Background
Tom’s work is the daily mechanics of running brand accounts: planning content, publishing, responding to audiences, and reporting on results. After eight years of doing that work, he has a clear view of which promises about “saving time” survive contact with a real posting calendar and which do not.
Why he writes this site
AI features now appear in almost every social media product, and the claims are loud. Tom started this site to give working marketers a straight account of what these tools do, what they cost, where they fall short, and who they are actually for, based on how social media work really gets done.
What he covers
- AI tools for scheduling, publishing, and content planning
- AI writing and caption assistants for brand voice
- Image and video generation and editing tools
- Repurposing long-form content into short-form clips and posts
- Analytics and reporting tools
- Community management and workflow automation
- Practical guides for Instagram, TikTok, LinkedIn, X, YouTube and Facebook
Editorial approach
Tom holds every article to the standards in our Methodology and Editorial Policy: sourced claims, no invented data, clear separation between testing and vendor claims, and visible corrections when something is wrong.
Disclosure
Where Tom has a relationship with a vendor that could be seen as relevant, including affiliate links, free access, or prior work, it is disclosed on the relevant page.
Contact Tom
Questions, corrections, or collaboration ideas: [email protected]